Logo redesign. Nothing new under the sun

A lot of organisations are facing a major issue when they send their first job to printing. They started without an official, professionally designed logo, and suddenly they have to supply a logo in a format they've never heard of: EPS, AI, CorelDraw, SVG, says the helpful printer-designer.

"We've got a GIF, is that the same?". Then the logo is sent by email. A pathetic 150x100 logo, that the printer is supposed to get on paper with a quality it never had, and colours which are not defined anywhere.

Logos must be created in vectorial, with colours coded in CMYK, but this has never been heard, and the suppliers of the logo (the clients, those who pay) do not understand what they've done wrong, when, where, how, who, and least of all, how to solve the issue.

There's no solving of the issue as such. The logo needs to be redesigned. The concept, of course, remains the same. It has nothing to do with creating a concept for the logo, simply build the house again from the same blueprint.

This is something I can do for you. You send me the logo, the bigger the size, the better, the font file you used (read the post about fonts too, in some cases you are already happily breaking the law), and confirm it should look on paper like on screen.

I will try of course, to find the right equivalent for the colour or colours. Most importantly, with the use of specialised software, including the online vector converter of Stanford University, do some of the work automatically. Then the painful retouching will begin, looking at every angle, every curve, every dot and tiny bit.

Finally, I will carefully pick the colours and do some file format magic (I use Hocus Pocus 1.2, and then Abracadabra 4.0), I will be able to send you back the crown jewels, a file that every designer will be able to use in order to produce quality printed documents.