Mix logo

I was approached some while ago by a Ukrainian youth (initially "MIX", then changed to "MIKC") not for profit regarding the design of a logo based on a basic idea which they had found on the web.
You can see here the initial design they approached me with and the project submitted to them.

Project for a child daycare centre

A daycare centre in my area approached me for a logo. Their name is not chosen yet, but their marketing positioning was a focus on learning through play. Therefore the logo had to reflect this essential choice. The three projects above were presented, where for example the letters in a musical set are here to symbolise the formal learning (letters) through play (using music). Similarly, the elephant, a symbol of intelligence, carrying piano-like keys on his back.

The last concept is designed to be more appealing to children, but slightly out of target.

VoteSmartIndia - final project

The client indicated a more exotic font was prefered (Prakrta, a shareware font). On top of this colour logo, a black and white version was also designed, for example for engraving on supports where no ink is available.

http://votesmartindia.blogspot.com/

VoteSmartIndia - a flag project

This is the latest project submitted to VoteSmartIndia, an organisation covering the elections in India. The font is free. It is ADF Albertis, from ADF foundry. The logo is basically a stylized outline of India, using the two colours from the Indian national flag. The section of the wheel is subconsciously evoking the democratic process of electing representatives. Project submitted to the client, pending.

An old CV

A while ago I created this fairly pretentious CV. So there you go, you can now see my real face.
The design makes liberal use of the URW Classico font, which is an approximation of the otherwise famous Optima typeface. The overall layout is somewhat eye-catching, and a twist on the traditional "mugshot in the top right corner". 

The trick here is that the photograph was taken at waist level, therefore making me look way taller than I really am.
Don't try to peek at my address or phone number, they're edited out and replaced by incoherent text.

An old project

This is a first draft for a logo done a while ago. It is an unfinished project for my client, a mountain guide. The cross at the top of the mountain is meant to mimick a real cross at this location. In progress.

Logo redesign: Spanish Speaking Organization

The Spanish Speaking Organization (Georgia Institute of Technology) has a very nice logo, but unfortunately the only files left they had were too small to be used.

Which implies that enlarging the logo would not be possible. Also I spotted that the spaces between the letters was not harmonious (and that it would be a shame to spoil such a lovely logo with a detail like this). You can see what exactly was done above. The pink letters show where the difference is.

I suggested making this amendment, and delivered pure EPS logos to them.
Logo is property of the Spanish Speaking Organization, designed originally by Rodrigo Pemueller.

http://cyberbuzz.gatech.edu/sso/

From draft to design

This project started as a logo revamping. I only had the verbal description of the existing logo, which in a way was nice because I could resist the temptation of doing something too closely related to what already existed. First, came my first image of the logo (top left), then two projects, going towards more and more simplicity. The logo on the top right keeps 4 wave crests as a symbol for the 4 founding partners of the company.

The last project turns the drakkar, a fairly traditional warfare symbol into a symbol for a travel agency into a much softer symbol, with a human (woman in this case) face in the sail.
One of the signs it is a good logo is when you reduce it to a 32x32 miniature. If the logo can be identified at that size, you've got a winner.

The project is still pending final approval.

Logo project : Orient Espaces

Logo created for Orient Espaces, a travel agency in Paris.

Details are everything

This logo is a draft design for a travel agency. This is an example of how details affect the overall design beyond measure. If you look at the two logos, you will feel that the one on the right is better than the one on the left, but you will find it difficult to point out where they are different.
In fact the difference is just that the "a" has been realigned a little down.

The logo therefore seems to stand a lot better on its feet. The difference is insignificant but teaches us something: analyse what your eye feels, put a brain to your artistic heart, be conscious where your normal viewer will be unconscious.

Logo: La grenouille

Logo designed for "La grenouille qui rêve", a website created in late 1999, defunct in 2004. Inspired by a tattoo, it is nonetheless fairly stylish, gecko-like.
Above left is the old bitmap version, enlarged to show the pixelisation, and right the new vectorial version, which can now be displayed at any size.

The bitmap was designed from a bulky 2000x2000 bitmap (now lost) possibly more than 4Mb (ok at those sizes bitmaps can become usable in print too), while the vectorial shape is a mere 7kb, and is technically superior.
In that kind of work, the basic vectorisation is done automatically, but the bulk of the work (in the case above 1 hour) is going through each and every angle, reviewing every curve, adjusting every detail, and comparing it to the original. It involves some decision making because as the original is too small, some details are unknown, that is, simply not visible because the bitmap has them blurred. Therefore it is sometimes comparable to the difficult work of painting restauration when a part of a painting has been destroyed and you need to imagine what the artist may have intended in the beginnning.