Get the doodle right

by gustav1

Logo design is dead easy once you have the idea.

I mean an excellent logo such as the Apple, Nike, McDonalds are so awfully simple to draw (hence their success). You could get the concept drawing the right doodle, and a junior designer make it come true.

The hard bit is there: get the doodle right.

What makes a successful logo? Simplicity, conceptualization, identity.

Logos are the offspring of the banners of the Middle Ages. They are unique to their bearer, and must be instantly recognizable.
On top of that, they must be degraded. An example I have in mind is the symbol of the Polish Government in exile and the Polish resistance during WWII (image credit: gustav1). The top part shows people going underground to come back "from two sides" - and this also merges unconsciously with a phallic symbol (itself a P for Poland), which in itself tells about vigour and youth.

This is not meant to be printed. It's meant to be painted on a wall, in the wee hours. One colour. Four strokes. Extreme degradability. If your logo is good enough to go through this, you've got a killing machine to tell a powerful message without words. This is also sadly true for the runes used in SS and the swastika.