A daycare centre in my area approached me for a logo. Their name is not chosen yet, but their marketing positioning was a focus on learning through play. Therefore the logo had to reflect this essential choice. The three projects above were presented, where for example the letters in a musical set are here to symbolise the formal learning (letters) through play (using music). Similarly, the elephant, a symbol of intelligence, carrying piano-like keys on his back.
The last concept is designed to be more appealing to children, but slightly out of target.